BMW Dealerships Promotion. Magazine ad.
CLIENT’S BRIEF: Introduce a nation-wide network of authorised BMW bike dealers.
SOLUTION: Use photographs of BMW Cruiser bike combined with a computer-generated background, establishing a unique look to be used on large posters and magazine advertisements. The main challenge was to create a dynamic layout without altering BMW's long-established design guidelines.
SOFTWARE: InDesign, Illustrator, Photoshop.