Chateau RDIO

About the project

To launch the music subscription service Rdio in Australia, VICE developed a launch event like nothing the country has ever seen.

Designed to replicate the online experience of the service, the Chateau Rdio launch party, held at Bondi’s iconic Beach Road Hotel, saw every space, every hotel room, filled with music.

As part of the launch, VICE also managed an industry outreach, educating the music industry about the service and recruiting key influencers to use and promote the product – and play at the Chateau Rdio launch party.

VICE Australia

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VICE Australia


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