Valiant has always been a market leader in office furniture. Their custom offering has expanded to cover a broad range of products and services, but many potential clients still only thought of them as experts in furniture rental.
With an offering that now includes services as diverse as property hire, styling, and events management, they were looking to appeal to a wide range of industries, nationwide.
In an increasingly photogenic world, where good design and the right appearance are becoming more and more important, competition is hotting up. To stay relevant alongside specialist start-ups, and crystalise their proposition, Valiant invited us to refresh their identity and help present a more contemporary take on their position as established leader. The brief was simple: “help us improve brand awareness, generate leads, improve conversion rates and grow market share”.