The Darwin Challenge

About the project

When Chris Darwin, great-great grandson of Charles Darwin, asked for our help in changing the world, we knew we were in for something special.

Chris believes we can solve all the world’s problems by loving ourselves, each other, and the environment, just a little bit more. So he’s set out to inspire a little human evolution with the Darwin Challenge app, using some clever metrics to help demonstrate the positive impact of eating less meat.

With the concept, a long list of backers and a brand ready to go, Chris needed to bring the movement to life with the app itself. Working with behavioural psychologists and developers, we orchestrated the evolution, creation and launch of the Darwin Challenge app and website.

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