Inspire is a leading not-for-profit helping to improve the lives of young people. When Inspire wanted to redevelop the identity of one of their flagship services, they contacted Sydney’s most experienced agencies to pitch. Once the best agency was chosen (us :) ) we began working to redevelop Reach Out.
Throughout the process of design and roll out, the brand and its applications were tested for relevance to the target market and our work was given the big tick of approval. We designed a detailed style guide and identity system and designed and co-developed the extensive new website.
This work set Reach Out on its way to becoming a global brand, which has since launched in the US and Ireland with more to come.