Linnaeus – The Owners Club Identity Brand development, Campaign strategy, Digital strategy, Identity development, Print, Website design & build

About the project

A piece of brand development for a niche category in the property space.
The Owners Club brand is an expression of the sweet tension between luxury (and our preconceptions of it) paired with an ethos of a responsible approach to the environment - through its commitment to land conservation for future generations and sustainable building practices.

There is a bit of mystery to this place. The Owners Club (TOC) is a piece of paradise in Byron Bay.

Its comprised of a handful of houses on acres of land, with conservation at the core of the development vision.

It's set on good sustainable foundations and a vision to protect the land for future generations.

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