CanTeen is one of Australia’s most established and respected not-for-profits, dedicated to helping young people living with cancer.
We got involved with CanTeen to develop a new brand called “Now What” at its very inception. Born out of the need to reach an older youth market, this brand had to be delicately developed to create a world where young people could be actively involved and supported through their cancer experience.
In order to best understand this market, we undertook positioning research and led intensive brand development workshops to create a brand platform and identity, as well as consulted for the development of the website.
It was inspiring working with such a passionate team on such an incredible project.