Location New South Wales, Australia
Founded 2011
Website www.uberbrand.com.au
Employees 5-25

We’re a team of strategists, communicators and designers working at the intersection of organisational strategy, brand, creative and communications.

Being an independent branding agency, means we take a truly holistic and fully integrated approach to the definition, creation and communication of brands. It’s a process that’s been applied to a diverse range of clients, industries and sectors. From top 100 companies to tech start-ups, from educators to financial services.

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Portfolio

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Awards and Achievements

  • ABA100 Australian Business Award for Brand Management
    Soho Flordis International (SFI) has a vision to be a global natural healthcare brand. After acquiring a diverse range of brands in different markets, SFI needed to connect them into a portfolio that would maximise value at a product, brand, customer and consumer level. This brand architecture and portfolio strategy simplifies the offering whilst reinforcing the brand’s key attributes It’s a structure that allows SFI to position products appropriately, eliminate product cannibalisation and maximise reach and breadth in all markets.
    2017
  • ABA100 Australian Business Award for Brand Excellence
    TIMG is one of Australia’s largest information management businesses. As it continues to acquire new businesses and customers, TIMG needed to reorganise its brand to ensure consistency and cut through – especially in an industry that does not advertise. Through extensive brand research and workshops throughout the organisation, we identified a unique human quality. The rollout included a new logo, dynamic brand identity, assets and a digital ecosystem that aligned with customers and their needs. Utilising a strong visual language and tone of voice TIMG cuts through in a market where it does not advertise.
    2015

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Address

02 9368 0000
Level 1, 129 Cathedral street, Woolloomooloo, New South Wales, 2011, Australia

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