Kiwi cider brand Monteith's wanted to showcase the fact that their cider is made from real, delicious apples rather than imported concentrate like their competitors. A campaign encompassing TV, print, and digital was created, with the microsite as a key part of getting the word out about how Monteith's cider is really created.
Designed to work seamlessly across mobile, tablet, and desktop, the site utilises video media, an interactive quiz, and custom-skinned Google Maps to engage users with the content.
Agency: Saatchi & Saatchi
Art director: Sian Binder
Copywriter: Tim Smith