Our Story...

About the project

It started five or so years ago. Matt Fayle, our founder, started work in the newly formed MTV Digital and Strategy Department.

In late 2008 Matt had an awesome idea. Being the “digital guy”, he was constantly being asked by friends & colleagues for advice on the best way to build their own websites to showcase their work online and promote themselves to potential employers and clients. Organisationally it was increasingly frustrating for companies to find fresh creative talent, being overly dependent on word of mouth. Incredible people were slipping through the net – that is how the idea for The Loop was born.

What followed were numerous brainstorming ideas, business models and really trying to work out if the concept could become a viable business. The more it was researched, the more he realised the concept had legs.

There was an appetite for creative professionals to promote their work online and connect with employers. They were already using platforms like Seek, LinkedIn, Facebook, Behance and Vimeo, but each of these had their various limitations for creative professionals. Advertising on Seek was frustrating for creative employers because they were inundated with irrelevant applications. LinkedIn was genius at connecting, but very corporate, and didn’t include multi-media profiles. The intrinsic need to keep one’s personal and professional life separate meant promoting yourself on Facebook is not the best career move. And while sites like Behance & Vimeo were great for showcasing work, they had no local industry connectivity.

Our vision for The Loop therefore became an Australian-tailored alternative to existing international networking and employment sites for people in creative industries. At the heart of The Loop was the eventual aim of bagging people that dream collaborator, job or client.

Originally we thought it would take four months to build and launch the site, but everything took much longer and cost a lot more than expected. Then, on December 1st 2009 we launched the site at 3 in the morning and The Loop has enjoyed a series of highs ever since. Within a week we had 600 people sign up. Amazingly the site has grown organically, which has been magic to watch.

Building a base of partners and clients wasn’t easy. We were out selling the dream for a product that didn’t exist. However, as time went by and more people heard about the concept behind The Loop, brands rallied round us.

The team at Moon Communications (www.theloop.com.au/moon) loved the vision of the site from the start, and donated their time and energy to building the brand, look and feel. We found the most incredible web developers in Visiontech Digital (www.theloop.com.au/VisiontechDigital), who’ve worked tirelessly, and at times all night, to make the site a reality. Even before we had a functioning product more than thirty brands agreed to be profiled and advertise jobs from launch.

About three weeks after launch, a graphic designer on the site emailed us to say they had just been headhunted by an amazing agency through The Loop. We can’t describe what a buzz it was to know that not only was the site up and running, but it was working.

Every week brought in a new high. Like the day we overtook Seek in the organic search results for “Creative Jobs”. The day we hired our first employee. The day we where asked to be an online partner for the Creative Sydney 10x10 project. The day a number of universities made us part of the curriculum. Not to mention the day we raised seed investment.

The future now looks even more fantastic - we hope you continue to join us on this incredible journey.

Sincerely,
The Loop Team

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