CLIENT: iPrimus, one of Australia's largest telecommunications providers
AGENCY: Native Digital
PROJECT: Create a usage meter for iPrimus customers
INSIGHT: Usage meters are boring
IDEA: The iPrimus Help Centre — an app that really helps customers. Ask the call centre to call you, check your usage, suggest a new button or challenge the call centre to a game of pong and win extra data.
REALITY: An iPhone and Android app available on both iTunes and Google Play