The brief was to design a strong, eye-catching direct mail campaign to go to prospecting university students of UTS. The piece had to tie in with the university branding, but also be strong as a stand alone work and invoke aspiration in the recipient.
Each piece was personalised for individual students and directed them to a website (also part of the Hello campaign). My work for this campaign involved conceptualisation, design, liaising with the printers and pre-press. This design was created from scratch, as each year's Hello campaign is distinctively different.