About the project

Trouver means 'to find' in french. Trouver have developed direct response membership campaigns that specialise in reconnecting people with their deepest, most wonderful and enduring experiences of their sporting clubs.

The identity concept illustrates this strategy of re-engaging lapsed members to help create the word and in turn retain the strength and spirit of each club. The basis for the font are customised gridded letterforms that speak to the nature of each targeted campaign and the commitment and focus for results and illustrates the idea of filling a stadium again with loyal fans.

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