SML Design has supported the founder, Aminata Conteh-Biger, from the beginning, donating our time and work to help create a strong vision for a cause committed to becoming a force for real change. Our approach was to highlight the mother with child within a simple strong mark, to be nurturing and positive and to bring light and a joyful spirit to the cause. The crafted A mark creates the feeling of the mother toward her baby, one of providing comfort and safety to the child within and the vision of that deep connection. The colour palette of black & white gives the depth and strength for the serious nature of the cause, juxtaposed with bright yellow to highlight and bring positive hope and care as well.
Awarded for Identity Design from Graphis 100 Silver Award 2015.