About the project

Tandem is an ingenious, fast moving workforce design and delivery company that makes bold ideas happen quickly and transforms the usual service outcomes of large businesses into brilliant experiences.

We created a bold new brand identity and narrative, repositioning the business for a new growth era. We developed 5 core values that celebrate how Tandem people think and consistently deliver the brand promise of ‘Exceptional Outcomes Simply Delivered’ that sits at the heart of all their communications. Core to the brand is the logotype with the dimensional icon framing the ‘and’ in Tandem, highlighting the partnerships they form to achieve brilliant outcomes and that they go ‘beyond’ in everything they do. Indigo is the hero colour as it is bold, strong and simple, just like their approach and pioneering spirit.

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