Bar Machiavelli is a brand new Italian restaurant in Darlinghurst Sydney. At the core of the identity idea is the name and its meaning - for Machiavellian is principally about duplicity and duality. The logotype has a split personality and was designed to work seamlessly with the interior concept - its distinctive style, dramatic space, along with incredible food. Central in the restaurant is an enormous art wall of a male and female head to set the scene along with a rich palette of dark aubergine and red from which the brand palette derives. Heads by Robert Doble.