HBT is a full service advertising agency and design business based in Melbourne. HBT looks after brands such as the Dulux Group, Sakata, Fernwood and MyGene and many other leading
As part of HBT’s rebranding initiative the company wanted to increase its web exposure. Search Engine Optimisation (SEO) was a key element to their web strategy initiative and brand re-positioning. The advertising space is very competitive with some of the large advertising agencies having dedicated digital teams.