Heavensent Gourmet came to us in need of a rebrand. The client had acquired this business and were after a new identity and packaging system.The brand was to remain fairly conservative and traditional. I created the tagline Taste the Divine to align with the brand name and voice. I brought in a cherub character and integrated him into a monogram and seal which lends itself to their traditional approach. The product is most often sold through their website and in gift stores so we were able to create a softer and more elegant design without the need to fight for that cut-through and shelf presence you find in the supermarket environment.