Marvel Clothing offers a unique perspective of style for the women of Traralgon and Gippsland, stocking Australia’s finest clothing labels and beautifully crafted accessories.
Sarah Mangion was approached to create the brand identity system for Marvel which included a roll out of – business cards, gift vouchers, shopping bags, stickers for wrapping, print advertisements, social media, store signage and a fully responsive website. The logo type uses a timeless sans-serif typeface, custom designed in a bolder weight and composed in two varieties for flexibility – straight and circular. The use of the black frame is clean and consistent for use across all mediums combined with the secondary colour of gold which gives a sense of elegance.
The print materials of business cards and gift vouchers are printed using letterpress and gold edging – elegant and unique in their own right, but when stacked make for a attractive display for their shop counter. The store front, already having large windows which surround the entire shop made for a perfect canvas. The window signage uses beautiful reflective gold vinyl for the windows and a reflective gold hanging light-box.
Signage produced by Daniel Hollander at Made Visual.
Model wearing alice McCALL, photo by alice McCALL.