Brand Identity / Print Materials / Signage / Website Design
Good Move Conveyancing formerly known as GM Conveyancing have been locally operating in Traralgon for over two decades.
A family owned business established over 20 years ago by Glenda soon to be led by daughter Jenna. With the change of hands, it was a perfect time for a re-brand, pushing the brand into something fresh, timeless and contemporary.
The new look for Good Move Conveyancing steps away from the maroon colour, and concentrates on 3 tones of blue. The logotype incorporates tradition and modernity with an elegant high contrast typeface, emphasising ‘move’ in italic. The brand is then combined with real life imagery, all set in blue, with graphic elements of slashes/arrows that all intertwine with the ‘A good move, in the right direction’ meaning.
The main tag-line ‘A good move, in the right direction’ describes a smooth transaction for anyone purchasing or selling a home, rural or commercial property or alike. Various secondary tag-lines are used to inform clients of conveyancing, local expert knowledge, friendly natured staff who are always willing to go that extra mile.
The overall branding and identity roll out consisted of business cards, with compliments slips, letterhead, magnets, newspaper advertisement, social media imagery, envelopes, signage (internal and external), email signature, and a fully responsive website design.