Blank Invites introduces a digital interface to something that was traditionally a print medium. The identity, logo and patterned design is based around the business name and also word ‘Blank’. Using blank lines in place of some lettering and a simple pattern acts as a guideline for the overall layout and structure of the collateral. The identity roll-out consisted of the overall brand, business cards, letterheads and website.
Blank Invites is still in production and due to launch at the end of 2014.