Located at the VRI Hall Traralgon, Alt–Art (Alternative Art Space) aims to provide career opportunities and development to emerging artists.
The brand identity created for Alt-Art supports the name’s integrity – An Alternative Art Space. The typography is used in various positions to explore an alternative perspective, whilst the surrounding shapes symbolise a canvas/artwork in portrait or landscape.
This creation of a contemporary and minimalist logo combined with negative space elements creates a practical grid to house artwork, show details, and gallery information.
The artwork shown throughout the collateral is by Artist Jamie Hall and is used purely for demonstration purposes only.