A Little Bit Of Nonscents Candle Co was founded in 2013 by Gippslander Ashlee Elliott. Ashlee believes in using only 100% natural soy wax with an array of jar designs and scents to suit everyones’ style and decor.
Ashlee was keen to avoid a generic design within her rebrand and instead illustrate what her candles are known and loved for – their maximum amount of scent.
With a handmade focus, it was important to reflect that within the branding, whilst also tie in with Ashlee’s personal style. Artistic paint splatters are used as backgrounds accompanied by the logo and symbols that illustrate the ‘maximum scent, unlit to lit’ process.
The overall identity roll out consisted of stickers, swing tags, thank-you cards, business cards, market stall signage and social media imagery.