L raiser is a driving education school in the western suburbs of Victoria. The primary aim of the small company is to "raise" confident and safe drivers from their L's to their P's offering support, practice and mentoring throughout the journey.
Driving schools are not uncommon, but the care and support that L raiser puts in to their business is. L raiser needed to stand out from the rest and to do so a new logo and identity was needed.
L raiser works mainly with clients aged 16 - 24 so the design needed to be something that was bold and stood out as well as being youthful but not too childish.
Using the colours of traffic lights and signs this design was able to promote L raiser for the driving school it was, comfortable, confident, fun and most importantly professional and safe.