Formerly Noodle Kingdom, The Sze family’s beloved restaurant has been passed down to daughter Tiffy Sze, whose goal it was to transform the space into a fun, contemporary dining space inspired by LanZhou and Gansu regions of China and it’s many flavours.
The name Mr.Kwok is a homage to Tiffy’s Father, Kwok Sze, a highly skilled chef who has been running the kitchen for many years. The branding has a bright, hawker-style feel, with a playful tone of voice inspired by Chinese proverbs typically found in fortune cookies.
Client: Tiffy Sze
Naming and Brand Strategy, Brand Identity Design, Collateral Design, Signage Design: Sally Piskuric
Interior design: Zwei Interiors & Architecture
Photography: Mark Lobo / Michael Kai