PokerStars - Challenge 2 Brand campaign

About the project

PokerStars required a new brand campaign for their next 18 month cycle of brand advertising.PokerStars see themselves as the home of tournament Poker, both onlline and offline
The new campaign needed to be easily adaptable for regional markets and still maintain the newly developed PokerStars style.

Role in the project:
Initial concepts in conjunction with Creative Director and Copy Writer. Develop the look and feel of the advertising material.
Design, Retouching, Post and Build. Set up a standard format and layout for the printed media and web media. Set up files for hand over to the PokerStars in-house Design team.

Region: Global
Media: TV, Print, Web, Outdoor
Concept: Astro-Man & Virtually Creative
Art Direction & Post: Astro-Man
Photography: Timur Çelikdag


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Michael Fennelly


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