Lauriston Girls’ School - brand strategy

About the project

brand strategy // creative and graphic design // PR // copywriting // advertising & media buying // digital & social media strategy // web development // direct marketing // emarketing // collateral

Lauriston one of Australia’s most successful and innovative schools, has partnered with Press Play for a number of years to deliver fresh and unique strategies that have cut through in a dense market.

Our expertise has involved the creative development and execution of a brand refresh that retained and celebrated Lauriston’s heritage, whilst showcasing the school’s forward thinking, The roll out included complete redevelopment of Lauriston’s website (, prospectus, advertising and internal communications.

The refresh positioned Lauirston Girls School at the cutting edge of modern teaching with their unique education offerings. Some strong schools values were also identified and used to engage both students and parents. Press Play has personalised the Lauriston brand, presenting the school as the inviting, engaging and challenging environment that it is, for girls to learn and grow.

Awards and Achievements

  • 'Best Brand Revitalisation' in the 2012 Australian Marketing Institute State Awards for Marketing Excellence

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