Tourism Victoria - King's Vault - Social Media Case Study
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About the project

PLAY created a unique bar that literally popped up in Sydney for 7 days/nights. With the location remaining secret until the launch date, social media played a pivotal role in building intrigue and word of mouth.
Each night was prefaced by a Sommelier session that showcased all the best that the King Valley has to offer, before our DJ got The Vault swinging. Winemakers and chefs combined to add flavour to the night where Prosecco flowed like water!

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