PLAY Agency Overview – 2013/14

About the project

2013 has been our biggest and most diverse year in history.
We have had exceptional opportunities to push the boundaries of our category, to maximise the changing landscape of technology and to build a variety of deep and lasting client relationships.

We pushed beyond communication, uncovering and resolving behavioral challenges for brands and we have applied what we preach to our own business: developing experiential properties and digital products off our own back.

With a team of 30 people, we delivered over 165 sophisticated brand experience solutions covering all aspects of brand experience strategy and implementation both in the physical and digital world.

We have added value to clients across 16 industries including global brands like Volkswagen, Pepsi and Facebook, Australian businesses like Optus, Qantas and Mi9, as well as start-ups, charities and Government.

Each challenge was unique and so was every campaign solution.
And whilst we deployed an interdisciplinary team with multiple perspectives, we always had a single focus: to deliver business impact.

We hope you enjoy!

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PLAY Communications


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