Gruen Planet - The Pitch 2013

About the project

For the latest Pitch segment on The Gruen Planet, we were given the brief to discourage online shopping. A seemingly impossible mission, our response was to create a campaign to convince Australians that they’re missing out on life outside of the screen.

As our Founder & Director, Simon Horauf explains, ‘We tried to find a truthful and genuine reason for how you could convince people not to shop online.”

Drum roll….we won!

Back to top

PLAY Events


Project Tags

Other Works By PLAY Events

Related Works

This project is already locked by

Please send request to for view this project .

Sign In

Forgot your password?

Create your free account