Gruen Planet - The Pitch 2013
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About the project

For the latest Pitch segment on The Gruen Planet, we were given the brief to discourage online shopping. A seemingly impossible mission, our response was to create a campaign to convince Australians that they’re missing out on life outside of the screen.

As our Founder & Director, Simon Horauf explains, ‘We tried to find a truthful and genuine reason for how you could convince people not to shop online.”

Drum roll….we won!

https://vimeo.com/75736215

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