Location New South Wales, Australia
Founded 2003
Website www.playcomms.com
Employees 25-50

PLAY is a communications agency that is leading experiential thinking in an increasingly digital world.

We activate brands, leverage sponsorships, create events and branded environments and maximise every connection through content, technology and digital integration.

We are known for creating business impact through our strategic, accountable and business-centric approach.

At PLAY, we put the brand experience at the heart of what we do. We call it ‘Experience Thinking’. A consumer centric methodology that enables us to create relevant, meaningful and sustainable relationships between brands and their audiences.

It’s not only what brands say that matters, it’s what they do that makes the difference.

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Portfolio

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Awards and Achievements

  • B&T Women in Media Awards – Employer of the Year
    The judges said: “this workplace embodied a sense of pride and achievement. PLAY walks the talk; engaging employees, rewarding and promoting a culture that gives back to individuals and the whole organisation”.
    2014
  • BEFEST - SILVER - BEST USE OF EXPERIENTIAL

    2014
  • Cristal Festival - Best Use of Experiential

    2014
  • International Property Awards - Development Marketing Category

    2014
  • mUmBRELLA Specialist Agency of the Year
    PLAY won the highly competitive Specialist Agency of the Year category. The judges were particularly impressed with our ability to deliver exceptional results for our clients. 'They really did have a twinkle of freshness, a sprinkling of innovation, a pinch of humility and ample serve of creative depth and discipline'.
    2013
  • Campaign Asia Specialist Agency of the Year
    In its 20th year, the Campaign Asia Awards recognise leadership, management excellence, outstanding business performance and overall achievement. Across all categories the awards received a total of 659 entries from 20 countries across five sub regions, PLAY is honored to be named Campaign Asia-Pacific Specialist Agency of the Year.
    2013
  • B&T Experiential Agency of the Year
    The judges were impressed with our agency culture awarding it a score of 10 out of 10 and described PLAY Communications as very smart and very business savvy.
    2013
  • AMI National Marketing Award - Education
    PLAY and Charles Darwin University won the National AMI Award in the Education category for the ‘Next Life’ campaign. The judges were particularly impressed with the quality of research conducted prior to the campaign, and PLAY’s strategic ability to resolve CDU’s challenges, along with the campaign’s outstanding, quantifiable results.
    2012
  • ADMA Effectiveness Award - Business Consumer and Services
    PLAY and Charles Darwin University won the National ADMA Award for Effectiveness in the Business Consumer and Services category for the ‘Next Life’ campaign. The award is judged on the strategy and degree of difficulty behind the work, the results achieved and the creative approach.
    2012
  • B&T Employer of the Year
    An award that we are extremely proud of, PLAY impressed the B&T judges with the high level of consultancy we have with each other, which was described as ‘the future model of business’. The judges were also impressed with our ‘business of entrepreneurs,’ which includes being completely transparent with all staff members.
    2011
  • B&T Specialist Agency of the Year
    One third of our hat-trick win, PLAY won the B&T Specialist Agency of the Year category. The judges described us as ‘fantastic’ and a ‘great business’ that was ‘more creative than others in the experiential space’.
    2011
  • B&T Experiential Agency of the Year
    The B&T judges were impressed with our quality of work in the experiential space, including the Optus Secrets of Saltimbanco, NIVEA’s 100 Years of Skincare and the Hoyts SAW VII Activation. Describing our year as ‘impressive’, the judges said that PLAY demonstrated ‘big thinking for a small company which delivered outstanding outcomes’.
    2011
  • AdNews Experiential Agency of the Year
    PLAY’s work on Volkswagen’s Marco Polo, Hoyts’ SAW VII Activation and Tourism Victoria’s ‘Massage en Masse’ wowed the AdNews judges, resulting in us winning the Experiential category.
    2010
  • The Gruen Transfer - Pitch segment
    PLAY were tasked with ‘selling the unsellable’ on The Gruen Transfer’s ‘pitch’ segment. Our challenge was to develop an ad that would convince Australians that they needed a license to become a parent. In addition to winning the challenge, Todd Sampson hailed our ad as ‘possibly the best we have ever had.’
    2010
  • AMI - Experiential and Brand Experience
    PLAY’S experiential campaign for Tourism Victoria not only won the AMI Experiential and Brand Experience Award, it also broke a world record! ‘Massage en masse’ brought together 263 volunteer ‘massagees’ to beat the World Record and help position Daylesford, Victoria as the nation’s leading spa and wellbeing destination.
    2010
  • B&T Experiential Agency of the Year
    PLAY’s work for MINI Strike and The Climate Institute wowed the B&T judges, resulting in a unanimous vote for the Experiential Agency category. The judges commented on our ability to develop equally impressive experiential marketing techniques from both ends of the budget spectrum.
    2008
  • AdNews Experiential Agency of the Year
    PLAY’s work on Tourism New Zealand, Samsung Sounds and MINI Pick-up resulted in our first ever award – the AdNews Experiential Agency of the Year. The judges said that “PLAY demonstrated outstanding work and strong strategy across a diverse portfolio of clients and categories.”
    2008

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02 8199 9900
Level 1, 91 Campbell Street, Surry Hills, Surry Hills, New South Wales, 2010, Australia

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