Fraser Motorcycles Sydney - Retail Development

About the project

Fraser Motorcycles Sydney, which opened to the public in October ‘08, has set a new world benchmark for prestige motorcycle retail. The store’s unique concept and design has resulted in it being a finalist in a number of national and international design awards, as well as winning the prestigious 2009 Belle Magazine/Georg Jensen Design award for best commercial interior.

VisionSmiths managed the planning, design, construction and launch of this innovative motorcycling experience from this projects inception.

Fraser Motorcycles Sydney Website

Awards and Achievements

  • Design award for best commercial interior
    Belle Magazine/Georg Jensen


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