About the project

A food and coffee loving duo decided to open a cafe in Perth, Australia. The key concept was to add a little spark to their customer's day by serving up quality coffee, healthy eats and superfood smoothies.

The brief was to design a brand that’s minimal and modern, something focussing on the story of the founding duo. We were inspired by their lifestyle of clean eating, energetic personalities and knowledge in fitness and body building. We began with the name DuoTone – then branched out from there to the entire brand philosophy including the interior space, products and collateral.



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Oscar Jackson


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