September 2007, Nuclear Studio was approached by DeutscheBank's former direct PrivateEquity business in Australia, DB Capital Partners, now known as Propel Investments. Propel Investments is a Sydney-based boutique private equity manager, typically investing in Australia & New Zealand in established businesses with Enterprise Values in the range of A$50 million to A$250 million.
Propel Investments web requirements were for a corporate website that embodied their company's values, providing a company overview and current & past investments. Propel Investment's place in the market naturally created a challenge, as the website would be an integral tool in driving clients with A$20 Million-upwards to invest.
The design of the website follows a professional line, kept simple in its reinforcement of the company's visual identity through colour palette and visual motif. Where the company's key value messaging is portrayed through a series of hero shots throughout the website. This afforded an easy to navigate and simple to understand website, that was not overdrawn by tones and visuals, but carefully articulated through emotive imagery alongside a structured layout.
Built upon an enterprise-grade content management system (CMS), Propel Investment's staff took charge of the website, updating and managing the content and their array of showcased investments.