Jam Identity

About the project

Brief: Create the identity for Jam company - selling local home made Jams in Melbourne.

Role: Graphic design, UX design and Concept design.

Outcome: The branding for I Don't Give a Jam is very minimal. I used Monserrat and Playfair Display. For a Sans serif and Sans Serif combination. I have kept it very minimal with pastel colours and a simple cut out style drawing of a Jam pan for the logo.

The UX design needed to be useful for customers who wanted to know about the Jams, what the price was and to have an easy transaction.

The Customer needs to understand the Jam is local, it has fun packaging and they can have it delivered easily and quickly.

We wanted to also incorporate a similar buying policy to that of a gift or flower shop - where by people can buy online for loved ones and it will be delivered to them as a gift.



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Nicola Mitchell


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