Responsibilities: Development and implementation of strategies for the social medias, blog, and web positioning. Content production and translation for the blog, website, social medias and partners, such as articles, ebooks and infographics. Updating and managing the social medias. Monitoring competitors. Preparing performance reports. Representing the company at events.
This opportunity has allowed me to improve my knowledge in digital marketing, content production and brand communication. Also, I could contribute to the company through some accomplishments: I increased the weekly production and translation of content; developed a communication plan with a number of guidelines to enhance the company shares in the Portuguese market; began a podcast series; and increased the organic reach in the social medias.
Responsibilities: Recruited interface, attendance in research groups, secondary data gathering, assistance to the Research Planning Analysts on analyzes, guides, questionnaires and reports.
This opportunity has allowed me to develop a strong analytical and critical thinking over consumer behavior and has urged in me a huge interest in cultural anthropology and market trends that often follows my professionals insights.
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Thank you, The Loop Team