Santosha is a unique Pilates and yoga studio/space that challenges the stereotypes and current perception
of this type of exercise.
The studio is branded in a way that creates an empowering - yet welcoming - environment, which caters to a wide audience, focusing on health and fitness. The brand was developed with the concept of contentment in mind. This is explored and demonstrated through the use of a whole - yet divided - circle in the logo, which sets the overall tone for the studio.
Once look and feel was established, branding was rolled out across both print and digital platforms. This included signage, flyers, business cards, photography, press advertorials, social media posts and web design.