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About the project

Groovin the Moo is an idyllic retreat bringing like-minded people together allowing them to appreciate the Australian countryside and great music.

My logo is based on my own personal Groovin experience-from the road trip, dancing in the paddock, meeting new people, the music and the awesome vibe of the whole day!

Wanting to capture the liberating atmosphere that is Groovin I developed the brand as a ranch/retreat- A welcoming place where you are free to dance and make the day yours. This idea is further enhanced by the cowboy boot- it symbolises the cow, Groovin and your own personalised journey!

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Monique Mitchell

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