Cash for Spring

About the project

Cash for Spring was a four week online EDM campaign aimed to encourage Woolworths Rewards Members to spend consistently a set amount over a four week period and in doing so they would be rewarded.

A personalised EDM was sent out weekly to each Rewards Member to show their progress and encourage them throughout the campaign.

Working alongside a Web Designer and taking UI into consideration, I created a desktop, mobile and tablet series using simple iconography and photography.


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Monique Mitchell


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