Silk Athlete where looking for a new direction to target to its female audience. Their previous logo connected to a masculine audience and looked heavy and weighted.
As Silk Athlete has a unique product range crafted with SportSilk that keeps you dry, allowing your skin to breathe and move with your body as naturally as your skin. We wanted to portray those key features and benefits with simple clean icons helping to highlight and define the product!
Once the their brand values, positioning statement and identity where defined it set the foundations for their brand. The next stage moko creative where engaged in creating a full page advertising campaign as well as designing full screen banners for web.
The idea behind the visuals was that's natural and free flowing so we sourced imagery that help to capture that essence and free spirit.