Hugs 4 Bears

About the project

Hugs 4 Bears is a non profit organisation dedicated to help create awareness and raise funds to rescue and rehabilitate thousands of abused bears that have been kept in cages for bile extraction or for entertainment in Asia.

Inspired to help these beautiful animals, Hugs4Bears is working closely with Wild Welfare and Free the Bears to raise money to support and assist our beneficiaries in continuing the great work that they do.

We designed a simple bright fun logo capturing the essence of what a great hug can do, but at the same time a strong brand mark that is quick to recognise and relate to. This had to appeal to a broad audience of animal lovers...

Moko Creative designed promotional Tshirts and devised a name for the mascot Hugo! Printed materials includes posters, flyers and business cards.

By managing hugs4bears social media presence we are ensuring consistency across all mediums. A promotional video and website are some of the online channels we are using to promote the campaign and raise awareness.

We are so excited and feel privileged to be working on such a great cause.
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