Flox Wines and Spirits where looking to launch a series of wines for their overseas market. Their vision was to have a hero image of a ruggered drover out in the harsh Australian Landscape rounding up the cattle with his dog and whip.
Our illustrator Chandra developed the character and line drawings along with silhouette options for the higher premium wines.
We presented a couple of options and directions. The client loved them all and decided to go with the entry level lable design and the premium one as well!