Miriam is the designer of the Mimi-Myrtle +Co. duo, leading projects in brand creation; design for print, websites, signage, illustration and design and styling for events, spaces and photography shoots.
With over 10 candles worth of experience in the graphic design industry, Miriam has enjoyed working on both local shores and over the seas & far away for clients spanning a wide variety of industries; Not-for-profit, arts, cultural and community organisations, hospitality and tourism, property, museums, government, and small-medium start-ups. She particularly loves working with new and existing businesses to define what makes them exactly ‘who’ they are and translating that into a brand that is more than a little bit special. Many people can design beautiful things, but to have a meaningful, well thought out and clever idea behind a project – that is where the magic is.
Areas of speciality:
– Branding; creation, re-branding and rollout
– Design for print; books, publications, stationery, invitations & signage
– Digital design; short videos, websites and social media campaigns
– Event design, co-ordination and styling for bespoke events and exhibitions
– Interior styling for homes and spaces
– Prop & Product styling and photography for photo & video shoots
– Installations and visual merchandising
– Custom illustration & photography
Working on branding, publication, exhibition and website design projects for not-for-profit clients such as The Fred Hollows Foundation, The Red Cross, Live and Learn Environmental Education, Bjarne K Dahl Trust, The Band4Hope Project and a variety of small - medium business in the hospitality, arts and cultural sector among others.
Working with the marketing and communications team on multiple projects since 2010, such as the design and layout of the Ending Avoidable Blindness Booklet, fact Sheets and Advocacy Support Document, corporate brochure for Tilgana Institute of Opthalmology Nepal, and the Pakistan project report, parliament photography exhibition signage and catalogue, invitation, postcards and Thank you cards, gift of sight cards and Christmas brochure, re-design of quarterly report and donor x3 brochures, signage for Cambodian hospitals, Miracle Club brochure and acquisition letters, coupons and regular mail out collateral also more recently the global and local country profiles (x13).
Freelancing regularly (2-3 days per week) for the Cotton On Body marketing team working on in-store print and online campaigns.
Employed as a regular freelancer, working on a variety of projects, some of which include: Branding, design for print; posters, banners, festival menu boards, t-shirts, postcards, invitations, promotional items, e-newsletters, advertisements, credentials document, typography and presentation layouts for pitches. Clients including: Bulmers, The Comedy Festival, Stella Artois, Schweppes, Strongbow, Carlton Dry, Pure Blonde, Fosters, Carlton United Breweries, Dirty Granny Cider and the AFL
Freelancing for Vive Group as needed on a regular basis, working on a wide range of projects such as; Brand creation, Signage - including Sales Office interiors, banners, billboards, blade signs, press ads and website design. Projects and clients including: Projects and clients including: PEET Aston brand re-fresh, Brandmark re-fresh for The Avenue, Your Land Brochure re-design, Vive website re-design, Re-brand and decals for Tom’s Traditional Mobile Ice-creamery, design and advertising for multiple Villawood Homes development projects.
Employed as a regular freelancer, working on a variety of projects, some of which include: Concept development, branding, publication design, data visualisation/vector illustration, typesetting, e-newsletters, annual reports, financials, brand auditing and finished art
Clients including: The Climate Commission, Epworth Hospital, Cabrini Health, The Victorian Law Commission, Pacific Hydro, Neighborhood Justice Centre, The National Print Awards, Community Justice and St Vincents Hospital
Regular freelance work as needed for Davidson Branding. Projects include - Brand roll-out for Compoundia and Slade Pharmaceuticals collateral, including stationery, image sourcing, concept development, banners, merchandise, binder, A5 booklets. Brand development for South East Water and Re-brand for the AIAS (Australian Institute of Applied Sciences) and RDNS.
Projects include: Branding and Identity, style guides, website design, storyboards and design for animation, e-newsletters, blog design and blogging, design for print; catalogues, annual reports, stationery, packaging, book design, ad campaigns, booklets and folder, magazines, presentation, concept development, presentations for workshops, signage and way-finding for a wide variety of medium - large local and international clients.
[part time for one year, 2008- 2009]
Lecturing first and second year Graphic Design students; Digital Media [Photoshop, Illustrator and InDesign], Typography and Design for Print. Also designing the Creative Showcase publications for both 2008 and 2009.
[freelancing regularly since 2007]
Projects include: Illustration and design for flash animations, logo design, image sourcing, website design, e-mag design and concept development.
[freelancing regularly since 2008]
Projects include: Illustrative concepts, typesetting, design and
layout of corporate literature, banner and environmentalsignage design, image sourcing and menu design.
Projects include: Design for print; Catalogue, promotional invite, poster, Dl and A5 flyer, stationery, advertisement and branding.
Projects include: Website design, Illustration for promotional booklet, Promotional folder design, Re-brand launch invitation design & illustration and Logo design.
[full-time graphic designer - 1 year]
Projects include: Website design, catalogue design, photography, image sourcing and re-touching, printed paper range, illustration, clipping, large exhibition posters, packaging, point of sale and advertising, Publication design
2003-2005 - RMIT University
2000-2002 - Gordon Institute of TAFE
1997-2002 - Belmont High School
|Employer||Studio Mimi Moon|
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Studio Mimi Moon is the Melbourne based multi-disciplinary design studio of Miriam McWilliam (Mimi). Miriam has over 12 years experience in the design industry and has worked on some exciting projects for clients in areas such as hospitality, arts, cultural and community organisations, fashion, charity and not-for-profit, tourism, property, government and a wide cross-section of small-medium businesses.
Specialising in crafting brand identities and visual languages that tell an authentic story, and which translate smoothly across multiple platforms for digital, print and and experientially in space. With every project, strong ideas are always behind her design solutions.
Studio Mimi Moon offers graphic design, creative direction, illustration and artful photography for projects including (but not limited to): websites, blogs, social media content, e-newsletters, e-signatures, short videos, publications, stationery, book covers, posters, invitations, packaging, signage and way-finding, wall murals, exhibitions, events and experiences.
She also has experience in styling, visual merchandising and prop sourcing for photo shoots and events, and offers this service to her clients where required through her co-founded creative collective; Mimi-Myrtle +Co. who she runs with florist / stylist Meg Schmidtke.
Her approach is hand-crafted and personal, managing and designing
all of the projects herself, Miriam loves working closely and collaboratively with her clients to define the WHO, WHAT, WHY & HOW of their brand or project, helping them realise their vision and then translate it into something truly magical.
She has a hand-picked team of talented creatives that specialise in a variety of disciplines, who she can call on when required — to help make the magic happen on any scale.
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