Gianni Capitanio - Branding & Digital Design

About the project

To coincide with the opening of his first store in St John’s Wood, I was asked by eminent London hair stylist, Gianni Capitanio, to develop his brand. My approach was to bypass showiness to create an experience that was classic, artistic and understated like the man himself. The quiet sophistication was continued in the minimalist interior of the store, featuring sleek Italian surfaces, luxurious fabrics and dashes of Fornasetti. A lucid tone of voice was developed to complement his visual identity and online presence.

GIanni Capitanio | Hair & Make Up


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Melina Hamilton


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