Skills

Advertising, Banner Ad, Blog, Blog & Social Media Design, Blog Content, Blogs, Brand & Product Advertising Campaign, Branding, Copywriting, Design, Design & Create, Diagrams, Digital Media, E-commerce, E-commerce Management

Employers

  • Hourglass Apparel - MSW Australia
    Manager
    2016 - Present

    https://shophourglassapparel.com/
    Hourglass Apparel with MSW is an online retail fashion store filled with creative comfortable clothing and accessories. All items at Hourglass Apparel appear in blogging editorial/advertorial before featuring in the site.

  • Cronulla RSL Toastmasters Club
    President
    2016 - Present

  • What Mel Knows
    Founder
    2015 - Present

    What Mel Knows is an industry insight blog for multimedia content creators.

    Melanie Suzanne Wilson founded this blog news site to host articles within digital multimedia journalism and educational guides.

    Topics include marketing, public relations, journalism, design, social media and digital strategy.

    whatmelknows.com

  • Toastmasters District 90
    Social Media Officer
    2015 - Present

  • Cronulla RSL Toastmasters Club
    Vice President of Public Relations
    2015 - Present

    Establishing: Web site, Twitter, Facebook, LinkedIn
    Building the brand, to create an experience which fulfils members' needs.

  • Melanie Suzanne Wilson Official Web Site
    Founder
    2014 - Present

    melaniesuzannewilson.com

    Melanie Suzanne Wilson manages her own official web site to inform followers about all her past and potential work.

    Melanie is a digital communications consultant with a targeted approach to campaigns.

    She has a background in marketing, public relations, journalism and design.

    Her graphic designs serve diverse purposes in digital marketing, web site content management, social media and more.

    She writes content for public relations campaigns, journalistic news web site and blogs.

    Melanie is a public speaker with years of experience in motivational and informative speaking. Melanie is available to speak on a variety of topics.

  • Melanie Suzanne Wilson 45781982360
    Sole Trader - Founder, Freelancer, Consultant, Contractor
    2014 - Present

    Melanie Suzanne Wilson works as a freelancer and contractor. She is a strategic marketing consultant, publicist, graphic designer and multimedia technology journalist.

    melaniesuzannewilson.com

  • whatmelwants.com
    Founder and Blogger
    2012 - Present

  • MSC Cruises
    Communications Administrator
    2016 - 2017

    Part time communications coordinations with a focus on public relations writing.

  • Fresh Fashion Blog
    Editor
    2016 - 2016

    http://freshfashion.com.au/
    https://www.facebook.com/freshfashionnews/

  • Toastmasters International
    District 70 Area 10 Director
    2015 - 2016

  • Advanced CBD Toastmasters Club
    Secretary
    2015 - 2016

  • Lisasoft/TerraPages/Jirotech
    Marketing Coordinator
    2015 - 2016

    Melanie Suzanne Wilson was the Marketing Coordinator for the new product launches and rebranding at TerraPages and Jirotech, which were owned by the parent company Lisasoft.

    Melanie managed the launches for mobile apps named MyPointsOfInterest, DroidTraker and MokFit.

    She oversaw the rebranding of B2B computing company Jirotech, along with apps such as MokBee and GeoPersons.

    Graphic designs were created for use in print media such as flyers, brochures and business cards.

    Brand guidelines were established for consistent imagery in major brands. Pantone colours were selected.

    Templates were created for key brand assets such as logos. These were used in planning for promotional materials, decals and other marketing communications.

    Modern web sites were developed on Wordpress through hosting on Siteground with plugins. The TerraPages site was maintained on Drupal.

    Web site copy was written in targeted engaging language for each brand. Blog posts were written and published for the TerraPages blog, with emphasis on the MokFit consumers.

    Social media plans were scheduled and implemented for publication on all major platforms. Digital graphics were customised for dimensions and resolution of social media sites.

    Logos were designed in Adobe Illustrator in formats of AI, EPS, JPEG and PNG.

  • Toastmasters District 70
    Social Media Officer
    2015 - 2015

    News Release for Dana LaMon: http://www.burwoodscene.com.au/?p=477839
    Facebook Page: https://www.facebook.com/District70Toastmasters?fref=ts
    Twitter Page: https://twitter.com/D70TM

  • Parramatta Toastmasters Club
    Vice President of Public Relations
    2014 - 2015

  • Global Sustainable Energy Solutions
    Publishing
    2014 - 2015

    Adobe:
    InDesign
    Illustrator
    Photoshop

  • Sydney City Rotaract
    Marketing Director
    2014 - 2015

  • United Franchise Group
    Marketing Coordinator
    2014 - 2014

  • Parramatta Toastmasters Club
    Social Media Officer
    2013 - 2014

    Blog on Wordpress http://blog.parramattatm.org.au/
    Facebook page https://www.facebook.com/parratm
    Twitter page https://twitter.com/parratm

  • Macquarie Grammar School
    Student Services Officer
    2013 - 2014

    • Co-created the 2013 MGS Yearbook. Used Adobe Illustrator, Photoshop, and In Design.
    • Organising committee for a televised segment, broadcast by SBS.
    • Supervised and performed - Sydney City Council, 2014 Chinese New Year Twilight Parade.
    • Maintained the official web site using Wordpress.
    • Planning team for a fashion show, ‘Flowering Radiance’, as a PR event.
    • Liaised with stakeholders such as international agents, the Department of Immigration and Border Protection, the former SEO company, and the community.
    • Managed students’ visas and welfare, demonstrating leadership.
    • Managed and trained teams of interns. Delegated realistic work for these recent graduates.

  • Parramatta Toastmasters Club
    Sergeant At Arms
    2012 - 2013

  • MLC/NAB
    Customer Service
    2012 - 2013

    • Master Key Business/Personal Superannuation allocations team
    o Allocated superannuation with Compass, Workflow Maintenance CRMS, & Lotus Notes.
    o Liaison with account holders to ensure accurate updated information.

  • Sue Ismiel & Daughters - Nad's
    Work Experience
    2012 - 2012

    o Assisted the digital marketing team for the launch of a new product.
    o Google Keywords and phrases in blog posts for SEO, for brand awareness.
    o Assisted at the filming of a television commercial for a new product.
    o Researched and profiled target market segments and target audiences for IMC purposes.

  • Kings Langley Toastmasters Club
    Vice President of Public Relations
    2011 - 2011

  • Corporate Services Network
    Corporate Claims Insurance Administrator
    2008 - 2009

Education

  • University of Technology, Sydney
    Master of Arts in Journalism
    2014 - 2017
  • Western Sydney University
    Bachelor of Business and Commerce (Marketing)
    2010 - 2012
  • William Clarke College
    Higher School Certificate
    2002 - 2007

Awards and Achievements

  • Advanced Communicator Silver, Toastmasters International


    2015
  • Toastmasters International - Advanced Communicator Bronze Certificate (ACB)


    2013
  • Rotary Youth Leadership Award (RYLA)

    Teamwork, problem solving, long-term planning; working under pressure; and management of personality types in functional teams.


    2012
  • 3rd Place, Western Gourmet Toastmasters Club Table Topics Contest

    3rd place in a competitive impromptu speaking contest.


    2012
  • Parramatta Toastmasters Club - Most Improved Speaker Trophy


    2012
  • Toastmasters International - Competent Communicator Certificate (CC)

    Completed 10 speeches from the Competent Communicator manual. Objectives included:

    Ice Breaker - introductory speech about myself.
    Organize Your Speech - structuring ideas and key points.
    Get To The Point - planning general and specific purposes.
    How To Say It - word choice and arrangement to shape perception.
    Your Body Speaks - body language supporting messages and engage with audiences.
    Vocal Variety - engaging with audiences with volume, pitch, rate, quality, pauses, expression.
    Research Your Topic - supportive statistics, stories, anecdotes, examples, visual aids, facts.
    Get Comfortable With Visual Aids - visually engaging audiences - powerpoint, props, paper.
    Persuade With Power - calls to action, appealing to audiences' needs and values.
    Inspire Your Audience - uplifting, motivating, and empowering the audience.


    2011

Back to top

Melanie Wilson
Education University of Technology, Sydney
Western Sydney University
William Clarke College
Employer Hourglass Apparel - MSW Australia
Location Sydney Australia
Website

 

About Melanie

Melanie Suzanne Wilson is a communications specialist. Melanie has a background in strategic marketing communications management, public relations, multimedia/lifestyle journalism and graphic design for social media.

Melanie manages marketing campaigns for brands ranging from small businesses to national organisations. She graduated with a Bachelor of Business and Commerce (Marketing) from WSU in 2012.

She oversees graphic designs through the Adobe Creative Cloud such as InDesign, Illustrator and Photoshop.

Her journalistic stories have been published in news publications such as At The Festival. She expects to complete a Master of Arts (Journalism) in July 2017.

Melanie's PR press releases successfully engage stakeholders. Her news release about Dana LaMon was published by the Burwood Scene.

Search Engine Optimisation (SEO) is included in Melanie's digital communication strategies. She developed SEO techniques with Sue Ismiel & Daughters at the brand Nad's.

Melanie oversees content creation for web sites on various Content Management Systems. These include Wordpress, Magento, Drupal, Joomla and others. Many of her projects are successfully implemented on Wordpress.

Contact Melanie Suzanne Wilson now for work such as marketing coordination/management, journalistic multimedia, public relations and other content creation.

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