Hourglass Apparel with MSW is an online retail fashion store filled with creative comfortable clothing and accessories. All items at Hourglass Apparel appear in blogging editorial/advertorial before featuring in the site.
What Mel Knows is an industry insight blog for multimedia content creators.
Melanie Suzanne Wilson founded this blog news site to host articles within digital multimedia journalism and educational guides.
Topics include marketing, public relations, journalism, design, social media and digital strategy.
Establishing: Web site, Twitter, Facebook, LinkedIn
Building the brand, to create an experience which fulfils members' needs.
Melanie Suzanne Wilson manages her own official web site to inform followers about all her past and potential work.
Melanie is a digital communications consultant with a targeted approach to campaigns.
She has a background in marketing, public relations, journalism and design.
Her graphic designs serve diverse purposes in digital marketing, web site content management, social media and more.
She writes content for public relations campaigns, journalistic news web site and blogs.
Melanie is a public speaker with years of experience in motivational and informative speaking. Melanie is available to speak on a variety of topics.
Melanie Suzanne Wilson works as a freelancer and contractor. She is a strategic marketing consultant, publicist, graphic designer and multimedia technology journalist.
Part time communications coordinations with a focus on public relations writing.
Melanie Suzanne Wilson was the Marketing Coordinator for the new product launches and rebranding at TerraPages and Jirotech, which were owned by the parent company Lisasoft.
Melanie managed the launches for mobile apps named MyPointsOfInterest, DroidTraker and MokFit.
She oversaw the rebranding of B2B computing company Jirotech, along with apps such as MokBee and GeoPersons.
Graphic designs were created for use in print media such as flyers, brochures and business cards.
Brand guidelines were established for consistent imagery in major brands. Pantone colours were selected.
Templates were created for key brand assets such as logos. These were used in planning for promotional materials, decals and other marketing communications.
Modern web sites were developed on Wordpress through hosting on Siteground with plugins. The TerraPages site was maintained on Drupal.
Web site copy was written in targeted engaging language for each brand. Blog posts were written and published for the TerraPages blog, with emphasis on the MokFit consumers.
Social media plans were scheduled and implemented for publication on all major platforms. Digital graphics were customised for dimensions and resolution of social media sites.
Logos were designed in Adobe Illustrator in formats of AI, EPS, JPEG and PNG.
News Release for Dana LaMon: http://www.burwoodscene.com.au/?p=477839
Facebook Page: https://www.facebook.com/District70Toastmasters?fref=ts
Twitter Page: https://twitter.com/D70TM
Blog on Wordpress http://blog.parramattatm.org.au/
Facebook page https://www.facebook.com/parratm
Twitter page https://twitter.com/parratm
• Co-created the 2013 MGS Yearbook. Used Adobe Illustrator, Photoshop, and In Design.
• Organising committee for a televised segment, broadcast by SBS.
• Supervised and performed - Sydney City Council, 2014 Chinese New Year Twilight Parade.
• Maintained the official web site using Wordpress.
• Planning team for a fashion show, ‘Flowering Radiance’, as a PR event.
• Liaised with stakeholders such as international agents, the Department of Immigration and Border Protection, the former SEO company, and the community.
• Managed students’ visas and welfare, demonstrating leadership.
• Managed and trained teams of interns. Delegated realistic work for these recent graduates.
• Master Key Business/Personal Superannuation allocations team
o Allocated superannuation with Compass, Workflow Maintenance CRMS, & Lotus Notes.
o Liaison with account holders to ensure accurate updated information.
o Assisted the digital marketing team for the launch of a new product.
o Google Keywords and phrases in blog posts for SEO, for brand awareness.
o Assisted at the filming of a television commercial for a new product.
o Researched and profiled target market segments and target audiences for IMC purposes.
Teamwork, problem solving, long-term planning; working under pressure; and management of personality types in functional teams.
3rd place in a competitive impromptu speaking contest.
Completed 10 speeches from the Competent Communicator manual. Objectives included:
Ice Breaker - introductory speech about myself.
Organize Your Speech - structuring ideas and key points.
Get To The Point - planning general and specific purposes.
How To Say It - word choice and arrangement to shape perception.
Your Body Speaks - body language supporting messages and engage with audiences.
Vocal Variety - engaging with audiences with volume, pitch, rate, quality, pauses, expression.
Research Your Topic - supportive statistics, stories, anecdotes, examples, visual aids, facts.
Get Comfortable With Visual Aids - visually engaging audiences - powerpoint, props, paper.
Persuade With Power - calls to action, appealing to audiences' needs and values.
Inspire Your Audience - uplifting, motivating, and empowering the audience.
University of Technology, Sydney
Western Sydney University
William Clarke College
|Employer||Hourglass Apparel - MSW Australia|
|Website||login to view website|
Melanie Suzanne Wilson is a communications specialist. Melanie has a background in strategic marketing communications management, public relations, multimedia/lifestyle journalism and graphic design for social media.
Melanie manages marketing campaigns for brands ranging from small businesses to national organisations. She graduated with a Bachelor of Business and Commerce (Marketing) from WSU in 2012.
She oversees graphic designs through the Adobe Creative Cloud such as InDesign, Illustrator and Photoshop.
Her journalistic stories have been published in news publications such as At The Festival. She expects to complete a Master of Arts (Journalism) in July 2017.
Melanie's PR press releases successfully engage stakeholders. Her news release about Dana LaMon was published by the Burwood Scene.
Search Engine Optimisation (SEO) is included in Melanie's digital communication strategies. She developed SEO techniques with Sue Ismiel & Daughters at the brand Nad's.
Melanie oversees content creation for web sites on various Content Management Systems. These include Wordpress, Magento, Drupal, Joomla and others. Many of her projects are successfully implemented on Wordpress.
Contact Melanie Suzanne Wilson now for work such as marketing coordination/management, journalistic multimedia, public relations and other content creation.
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