We at Media Playground worked alongside the locals in Papua New Guinea to create a fresh and vibrant water product.
We tied in the brand activation of Fresh Water to be launched throughout the entire PNG schooling system.
To captivate and intrigue the public we decided to not only utilise the PNG schooling system, coupled to this we worked alongside well-known rugby players Will Genia and Johnny Wilshire. By visiting schools across the country, our campaign managed to touch the hearts and minds of children and parents throughout PNG.
Coupled to this strategic campaign we created comprehensive brand collateral suite that included a logo, bottle design, packaging and point of sale.