National Film and Sound Archive - Social Engagement Strategy and Site Redesign

About the project

The National Film & Sound Archive is one of Australia's most important cultural institutions.

Their mandate is the preservation of Australia's film, TV, radio and musical heritage.

They store thousands upon thousands of assets from early silent film props to super 8 home movies to a print of every Australian feature film ever made.

I worked with them as they were transitioning from a "preservation focus" (store and archive everything) to an "access focus" (let's make it available to researchers, film makers and the general public).

I started by undertaking an expert review of their existing site - detailing where improvements might be made.

Then I conducted research with filmmakers, designers, historical researchers and hobbyists to determine what their needs and motivations were in working with the archive.

Based on these inputs and strategic discussions with the management team I prepared a social engagement strategy to help the archive open up access to the collection in a way that made sense to their various audience segments.

I redesigned the site as wireframe mock-ups in line with the research findings and worked closely with the graphic designer and development team ensuring an outcome that reflected the organisational strategy and the needs of users.

National Film & Sound Archive


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Matt Morphett


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