In the spring of 2017, Marti made the move to Isentia after being headhunted by the media intelligence and data technology company.
Formerly known as Media Monitors, Isentia strategically merged its creative arms – King Content and Two Social – with a renewed focus and a blank canvas for award-winning, effective work.
Headquartered in Sydney, Marti joins CD Stuart Hipwell to bolster a renewed, integrated approach to the creative process for clients including:
As Head of Copy and Creative Director at Aardvark Zebra, Marti provided conceptual and tactical services, including freelance, project, on-site and remote support, to clients including:
Pernod Ricard Winemakers (Stoneleigh & St Hugo)
V Energy Drink
Kinetic Design Homes
My Sweet Boutique
Late 2015 saw Marti make the move to independent tech-driven media, CX and creative agency AFFINITY with art director partner Nick Brown.
Handpicked by creative director Marcus Tesoreiro for his specific skill set broaching branding, social media, healthcare, experiential and digital, Marti assumed lead creative writing duties for clients including:
MG Motor Australia
Woolworths – VŒU Skincare
Flordis – Prospan, KeenMind
Birch & Waite
ADMA (Association for Data-Driven Marketing & Advertising)
Johnson & Johnson – Acuvue
CEVA – Feliway, Adaptil (Petbarn)
Mundipharma – Flutiform, Targin, Norspan, CARE
RIDBC (Royal Institute for Deaf and Blind Children)
Together with business partner Geoff Song, Marti created a networking location-aware app to make professional introductions easy and fun.
Currently in beta testing phase with interest from Angel List investors.
Learn more about app start-up Hiiya here: http://www.hiiya.co
Early 2014 saw Marti quarantined on Level 18/100 Miller Street, North Sydney, with an acute case of Contagious Thinking™ at Grey Healthcare Group.
Working alongside CD Tim Brierley and Art Director Gavin Maloney, Marti produced creative for Bayer, Allergan and Pfizer, as well as a shortlisted poster for the Sydney Morning Herald 'Safer Sydney Ad Challenge' campaigning against alcohol-fuelled violence.
Marti also tutored first year advertising students from Macleay College as part of the ghg MindMentor program for ongoing creative excellence before partnering with Art Director Nicholas Brown.
The new creative team went on to win a New York Festivals Global Award in Art & Technique (Humor) and Finalist in Self Promotions for their tongue-in-cheek 'Dr Gordon Oogle' campaign, complemented by their 2015 Finalist placing in The Health Share Award for Social Media.
As Senior Copywriter, Marti's portfolio of clients ranged from prescription pharmaceuticals to cosmetic augmentation and animal healthcare:
Bayer – Advantage, Advantix, Drontal, Profender, Kiltix, Veraflox
GlaxoSmithKline – Asthma Awareness
MEDA – Dymista
Pfizer – VaxiMate, Prevenar 13
Allergan – Botox, Juvéderm, Natrelle
Biogen Idec – Tecfidera
Besins Healthcare – Androgel
BD – BD PhaSeal
Lilly – Effient, Strattera
Coopers – Trifecta
Janssen – Olysio
Demonstrating his adeptness at all forms of writing, Marti was brought in to provide mobile content for leading Australian shopping centre management company QIC Global Real Estate.
Focusing on popular retail destinations Castle Towers (NSW), Woodgrove (VIC) and Robina (QLD), Marti produced emotive and functional narrative for food courts, cafes and restaurants, supported by optimised long copy feature articles.
Switching his creative hat to technology and music, Marti devised a social media strategy, content calendar and website copy for Acer's 'A Touch Closer To The Stars' campaign.
Featuring local pop music star Jessica Mauboy, the competition gave fans the chance to win a trip to the 55th Grammy Awards in Los Angeles and was bolstered by POS creative in Dick Smith, David Jones, and Move Electronics retail stores.
Working closely with Executive Creative Director Christian Behrendt and Head of Strategy Ben Hourahine, Marti produced strategic insights and mined creative territories to influence internal and client-facing brainstorming sessions for Metcash (IGA) and Samsung.
As well as creative consulting across brands and briefs, Marti also executed optimised website copy for BP Bonus, banner ad design and competition mechanic for IGA's spring campaign, and mobile content for the Samsung Stadium Winter Olympic Games app.
After completing a website copy overhaul and B2B DM mailer for The Mordice Group, Marti worked closely with Managing Director Chris Goffin on briefs for:
The Snow Less Travelled
In late 2012, Marti teamed up with Art Director Stan Cheung at Droga5 where, in quite a short amount of time, the pair cracked briefs for Telstra, Qantas, Woolworths and Kraft.
Working very closely with Executive Creative Director Duncan Marshall on Telstra NRL and Creative Director Andy Fergusson on Telstra AFL campaigns, Marti and Stan quickly impressed with their fast turnarounds and sharp creative insights.
Faced with a challenging Qantas Frequent Flyer brief, the duo developed fresh creative under CD Darryl Corps, with Marti presenting to both Droga5 CEO Sudeep Gohil, as well as QFF Senior Loyalty Marketing Manager Zac Vogel. Marti also produced website copy for Qantas' next generation Frequent Flyer card featuring Qantas Cash® – a concept he and Stan co-developed.
In early 2013, Marti and Stan produced POS, DM and digital creative for Woolworths Insurance, working in unison with Creative Directors Michael Barnfield and Michael Spirkovski. Marti also participated in ideas generation for Kraft, where his brainstorming nous was instrumental in naming the new 'Bliss' range of adult sweets for The Natural Confectionery Co.
Creativity is, and always has been, at the heart of Marti’s work, and in 2011 he was recruited by SapientNitro Creative Director Scot ‘Skip’ Waterhouse to bolster his growing creative team.
Working closely with both Volvo Marketing Director Greg Bosnich and Volvo Marketing Communications Manager Gillian Bromiley, Marti took a driving seat in steering the Swedish carmakers’ Australian vision, whilst also helping to solidify Stockland’s position in the highly competitive shopping centre space.
Marti also mentored AWARD School Creative Interns at SapientNitro, while his brand, strategy and creative work extended to the following clients:
Gold Coast Suns
Launching headfirst into the online sphere, Marti honed the following invaluable digital skills at popular business directory dLook:
Search Engine Optimisation
More Information Pages
Web Banner Design
As Creative Director (sole trader), Marti collaborated on naming, branding, logo, direct marketing, product innovations and art gallery events for various brands including:
Securing a role as in-house Copywriter in 2008, Marti forged a memorable creative collaboration with Creative Director Philip Shearer and rapidly expanded his portfolio to include great work for the following clients:
Planned and implemented curriculum
Assessed students’ performance
In 2006, Marti sought to expand his creative capabilities at Lavender, producing solid DM work under the auspices of Creative Director Simon Lee for clients including:
BT Financial Group
Laubman & Pank
Shortly after graduating from News Limited AWARD School and subsequently completing APN Outdoor AWARD Supercraft in 2003, Marti began a Creative Internship at Arnold.
Under the leadership of cavalier Creative Director Jay Furby, Marti enjoyed his first role as copywriter working on campaigns for:
In 2012, I entered a design competition run through Facebook by Adobe + Quicksilver called 'Design Our Line'. The brief was to make a Quicksilver T-shirt using Adobe products then upload the template onto the dedicated Facebook page for judging. After about three seconds, I came up with the idea of 'Board', a neat double entendre playing on the typical surf lifestyle. I titled my T-shirt 'When I'm not surfing I'm...' and then watched it ride a wave of criticism amidst predictable sunsets, bold colours and faded frangipanis. As a creative, first thoughts don't always win, but in this case they were good enough to take out second place. Not bad for five letters, a bit of punctuation and black on white. Oh, and a pretty obvious pun.
University of Sydney
Patrician Brothers College Fairfield
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*** THIS SITE IS FOR MY ARCHIVED WORK ***
FOR MY CURRENT PORTFOLIO PLEASE VISIT WWW.MARTINGREGURIC.COM
Marti Greguric is an award-winning integrated creative strategist and digital copywriter who specialises in data-driven, tech-powered and effective CX marketing solutions.
Based in his hometown of Sydney Australia, Marti is a problem solver sans frontières.
Welcome to his creative portfolio.
A born creative, Marti combines 15 years of advertising and leadership experience with a pragmatic approach to implementing original, simple, lateral and relevant marketing solutions.
Schooled in creative writing and strategic ideation, Marti’s nous for innovative campaigns is matched by an innate ability to fly solo or thrive in a team to solve real business problems.
Somewhat of a modern-day rarity, Marti has ironically been hailed as “a copywriter who can actually write” – whilst also being lauded for his 360 skillset which broaches analogue to digital, FMCG to automotive, strategy to branding, healthcare to finance, and social to experiential.
At 193cm and tipping the scales at 115kg (clothed), Marti is a 'heavyweight' creative writer, content producer and conceptual dynamo in all senses of the word, possessing a deft touch both on an Apple keyboard and with Sharpie in hand.
With First Class Honours in English from The University of Sydney, Marti passed up a PhD offer in favour of a lesser-known tertiary pursuit called AWARD School, where he discovered his love of writing might actually be profitable.
He was right, more or less.
When not shooting threes with a scrunched-up piece of A4 you can find Marti strumming the tamburica (long-necked lute).
As well as the NBA, Marti also enjoys bubble tea, Will Ferrell, getting but not staying fit, Command-Z, ping pong, emoji-only texts, the Lo-Fi Instagram filter, Seinfeld...and Vitamin D.
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