Reverse Garbage, based in Marrickville, is an internationally recognised, award-winning environmental co-operative committed to promoting sustainability.
The brief is focused on bringing awareness to Reverse Garbage, in turn, increased foot traffic, sales and donation.
To stimulate inspiration, show potential in discarded objects, drive creativity and encourage views beyond the word “garbage”.
A community of give and take.
My idea is an extension of what I think RG already represents, community. With the intention to inspire people, my thought was to extend that community to create a hub of shared ideas and in return be rewarded for the contribution.
This campaign is called RG GIVE AND TAKE.
This hub of shared ideas is for those who want to give/share what they have done and a space for others to search and get inspired in return to give back.
This campaign will live solely in fb via an app, to leverage the existing 36000+ likers, the campaign is based on social media, RG’s biggest platform.
There are in store components, which will drive people to the campaign and bring awareness to what’s happening, via swing tags and leaflets for shoppers.