MarchTwentyTwo is the collaborative partnership of Laura Piera and Maria Montes, a design studio focused on textile prints. Laura lives in Barcelona and I live in Melbourne. Both of us were born on that date. Laura also has a twin brother living in Brazil, so we thought that the number 2 has a strong meaning for us. I feel a strong connection with Barcelona and with Laura, at the same time that Laura is strongly connected with her twin brother.
I wanted to create a logo design where our personality, energy and vibrancy were reflected. This is the process of work that I have followed:
1) I started with Calligraphy writing the name down Marchtwentytwo. 2) I chose the one it worked better and I scanned the original. 3) I printed the scanned image scaled to an A4 and with tracing paper started to add weight. 4) I did by hand 10 different weights from the original thin one to an extra bold version. 5) I chose the last one I worked on by hand (number 10) and vectorised the shapes. 6) I reduced the logotype to a small size (5x5cm more or less) and I saw some legibility problems so I took off some weight. 7) I went back to my hand lettering steps and I chose another version (number 4) with less weight –more like a medium version–. 8) I scanned and vectorised the medium version as well. 9) I created a poster version of the logo (first slide) with a high contrast between thick and thins. 10) I created a small version of the logo for stationery purposes where the thin strokes have been thickened (forth slide).
After having the logo designed, we decided to work on an embroidery piece combining lettering with textile, the two disciplines we are currently specialising on.